January 24th, 2008
Categories: Uncategorized
The first month of the new year is nearly at an end. Statistics show that New Year Resolutions rarely last more than a few weeks until they are forgotten or replaced by some more important thing that must be taken care of.
Companies spend months at the end of each year, developing a plan of action […]
January 14th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Consumer Trends & Forecasting, Internet Marketing, Website Development
If you have not already set aside a budget for digital marketing you are falling behind. Companies must now include digital media into their marketing budgets. Digital is a medium that is established and can provide the clearest results and consumer information.
Digital marketing must not be treated as a sideshow to your brand strategy, it […]
January 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Growth & Diversification Strategy
Developing technologies are not a new concept but the rate of development seems to be at an all time high. The amount of information, technology, innovation and development is changing every day. Take a look at your cell phone. First of all everyone probably has one. Then think of how old your phone is compared […]
January 3rd, 2008
Categories: Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Trademark Development
When a company starts they need to decide what to call themselves. Fill out the tax forms and officially state the name of the organizations and there you go. There are a lot of good names that we have come to know and each one can instantly bring up an impression that we have. Coca-Cola, […]