A Creative Communications Agency

Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?

Google runs the show right now for web searches and is devoted to provide the best results for any search entered on Internet. What makes Google successful is the way they calculate, search and organize the information on the web. They continually update and change the process of reviewing websites with their robots. They are so good at it that they don’t tell anyone how they do it or how to get yourself ranked higher. That is the secret of breaking into the Search Engine Optimization (SEO) fortress.

The goal of your site is to get ranked for the search terms that the customers are looking for; shoes, new cars, home loans, Halloween costumes; whatever it may be. The complicated part comes in dealing with the competition and your own logistics or geographical limitations. If someone is looking to get a Halloween costume tonight, he/she doesn’t need search results from 8 different states. The Internet is worldwide but many times people are looking for a local solution to a general question.

If you can’t compete against the big kahuna’s then be in control of what you can. If you are in one city or a specific geographical location, own that market of search. Include the city or area into the copy and meta tags of your site. Or be more specific with the description of what you offer; childrens Halloween costumes in Atlanta, designer mens shoes in Charleston, home loans in Nashville. You don’t need to talk to the billions of people searching the web, you just need to be in touch with the ones that can actually become customers.

There are a number of steps to get ranked on the first page of Google and Google is always changing the rules. It’s an ongoing project to keep up with Google and stay ahead of your competition. It’s something we work on every day.