A Creative Communications Agency

August 16th, 2007

Categories: Brand Management, Brand Strategy Development, Interactive Media, Interactive Product Demo, Media Production, Product Marketing Development

ECMS meets Craig T. Nelson

Monday August 13, Craig T. Nelson came to Charlotte.

Craig T. Nelson, known as Mr. Incredible to some and Coach to others. ECMS Worldwide is working on a TV pilot with Mr. Nelson which includes some research in NASCAR. This pilot has to do with a racing family’s struggle to stay together, which will include a lot of information about the sport. So why not go to the pinnacle of NASCAR shops, Hendrick Motorsports in Concord, NC. Craig and the team from ECMS Worldwide were blown away at the enormous facility, with the Jeff Gordon museum, the body shop, and engine shop.

With Jeff Gordon as a client and now a new co-creator arrangement with Craig T Nelson, ECMS feels it has a winning combination.

Sparks are going to fly….

After leaving Hendrick Motorsports, we went to lunch at a restaurant in the University area. So we sat down and ordered and while the food was on it’s way, Craig and his wife Doria talked about their favorite directors, favorite movies, and his opinions about show business. We also talked about the Charlotte area and how this is the right time to do this project, considering; the new NASCAR museum on the way, banking, religion, southern food and racing. All in all, it was a great day spending time with Craig and his wife and as we move further along on this project we hope to see more of “Mr. Incredible”, I mean Craig T. Nelson.

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