A Creative Communications Agency

When a company starts they need to decide what to call themselves. Fill out the tax forms and officially state the name of the organizations and there you go. There are a lot of good names that we have come to know and each one can instantly bring up an impression that we have. Coca-Cola, Ford and John Deere are just names on a piece of paper, the key is creating a visual relationship between the company and their consumers that is memorable. Would Coca-Cola taste different if the logo was yellow and brown? No. But would the impression that consumers has be different? Probably. Right now each of us can probably see the red package and the Coca-Cola script that is on the side of a can or bottle and that was developed that way on purpose. Just like the blue-oval Ford emblem and the leaping deer John Deere icon, those alone has power in themselves. Creating a trademark is not something to be handled lightly.

We have created brand identities and trademarks for our clients that give the name of the companies a unique characteristic and provides a visual example for customers to connect with.

NASCAR driver Jeff Gordon was a client that came to us wanting to create a brand identity and trademark for himself to use when dealing with distributors and vendors. What we developed instills a sense of racing, style and class.

Another client that we work with needed to create a complete corporate identity. Avonni Windows and Doors were making a name for themselves in the building industry and they needed a visual representation to convey the same sense of “Strength and Beauty” as their products do. We created the brand image and a starting point for all of the creative communications for the brand.

Your company might have a great name but unless you can create a memorable trademark that is easy for consumer to recognize you will just be another, ‘I forget what their name is’ to the market.