A Creative Communications Agency

Products can be duplicated and manufacturing processes can be replicated. This is the trend of almost every business, manufacturer, product and service in the world. Think of it like a large pharmaceutical company. You spend millions-and-millions of dollars and years-and-years of time developing a terrific new drug that will revolutionize medicine. You take out all the necessary patents and do all the testing that is required to get approval. Congratulations, your patent will run out soon. Patents for prescription drugs have a limit of five-years, so all of the time you spend in development, research and testing used up most of that five-years, if not all. What you end up with is a new drug that you worked so hard to develop and have market exclusivity that can be measured in months. Then all of your competitors jump on the bandwagon and make their own version with the research and information you put together. Evidence - look at all the medications available now for E.D. In the beginning it was only Viagra now there are dozens of commercials for numerous products on TV.

What does this teach the rest of us? That every company needs to create a unique promise that they make to the consumers that pushes development, innovation, quality and service. Like a person, the promise a company makes will reflect highly on the reputation the consumers have of said company. The Unique Creative Promise process that has been developed by ECMS Worldwide allows the company itself to go through a series of questions to figure out what the promise is. Each test is set up with some basic questions about the business and industry, but also include specific questions that focus on each individual company. The important thing is to have a promise that everyone in the company is comfortable with. This will keep the focus of the promise and the focus of the employee’s, from the president to the mail room. The entire company must all agree on the promise and be able to get behind the message so it is communicated in every form.

At ECMS Worldwide we take the Unique Creative Promise message and include it in every marketing communication that goes out. The more successful companies already know this premise and are using it to succeed in their industry. A company can’t just sit back on their product because the rest of the market will catch up and pass you by because they have the incentive to become better than you.