August 12th, 2008
Categories: Brand Management, Brand Strategy Development, Competitive Analysis, Growth & Diversification Strategy, Online Marketing Analysis, Search Engine Optimization, Website Development
Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]
July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
April 16th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting
It is a situation presently being addressed by many businesses, there is a recession and marketers need to make decisions to adapt. Here is a list of five things that a business who if feeling the strains of a recession should instill now to be successful when the tables turn.
Don’t Hide - Many businesses decide […]
April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]
March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
March 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Marketing Plan Development
Many people try to focus on the current time as a new, ever changing business environment where innovation and technology are advancing so quickly that companies are constantly struggling to catch up. The truth is that throughout history, business has always been changing. This is not a new phenomenon.
Yes, the internet and all the […]
February 26th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Marketing, Marketing Plan Development, Product Marketing Development
It has been announced that Lipitor ads are being pulled by the maker Pfizer because of investigation into “misimpressions” in the advertising campaign. Pfizer made the decision to pull the ads but it isn’t likely to end there. House committee members have requested documentation relating to the campaign and could still render a final verdict […]
February 13th, 2008
Categories: Brand Management, Brand Strategy Development, Marketing Plan Development
We all know that all it takes to start an inferno is a spark. Where does that spark come from and how is it fed to keep growing?
There is a sense that every business and marketing executive is looking for with that one great idea that will shoot them over the moon and make life […]
January 14th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Consumer Trends & Forecasting, Internet Marketing, Website Development
If you have not already set aside a budget for digital marketing you are falling behind. Companies must now include digital media into their marketing budgets. Digital is a medium that is established and can provide the clearest results and consumer information.
Digital marketing must not be treated as a sideshow to your brand strategy, it […]
January 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Growth & Diversification Strategy
Developing technologies are not a new concept but the rate of development seems to be at an all time high. The amount of information, technology, innovation and development is changing every day. Take a look at your cell phone. First of all everyone probably has one. Then think of how old your phone is compared […]