January 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Growth & Diversification Strategy
Developing technologies are not a new concept but the rate of development seems to be at an all time high. The amount of information, technology, innovation and development is changing every day. Take a look at your cell phone. First of all everyone probably has one. Then think of how old your phone is compared […]
January 3rd, 2008
Categories: Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Trademark Development
When a company starts they need to decide what to call themselves. Fill out the tax forms and officially state the name of the organizations and there you go. There are a lot of good names that we have come to know and each one can instantly bring up an impression that we have. Coca-Cola, […]
December 14th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Interactive Media, Marketing Plan Development
Web 2.0 is intended to give users more control over what they do and what they see. Does this mean that companies loose control over what they put out? Not really. Some times things just get more attention than expected.
Take for example the situation with Mr. Splashy Pants. Not familiar? Mr. Splashy Pants is the […]
November 27th, 2007
Categories: Brand Strategy Development, Flash Development, Interactive Entertainment, Interactive Media, Website Development
Looking for the kind of ActionScripter needed to bring your ideas to life on the internet? The kind of talented ActionScripter that doesn’t fade away into the Ethernet once your ActionScript project is completed.
You know that frustrating feeling when your freelance guru has just completed your awesome project by bringing your motion and data rich […]
November 16th, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Marketing Plan Development
It’s nothing new that marketers react to the latest consumer trends. The trouble as described in the Adage.com article Marketers, Seize the Opportunity to Help Heal Society’s Ills goes over the reason to take more consideration into how you react to a trend.
This continues along the lines of the reason companies must be Promise Centric […]
November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
October 26th, 2007
Categories: Brand Management, Brand Strategy Development, Global Strategy Development, Marketing Plan Development
Products can be duplicated and manufacturing processes can be replicated. This is the trend of almost every business, manufacturer, product and service in the world. Think of it like a large pharmaceutical company. You spend millions-and-millions of dollars and years-and-years of time developing a terrific new drug that will revolutionize medicine. You take out all […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
September 20th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Marketing Plan Development, Media Planning and Buying, Multicultural Marketing Strategy, Product Marketing Development, Retail Marketing Strategy
For many Gamers September 25 has been a long away date that would not come soon enough. On Tuesday, September 25 Halo 3 comes out and there are already over $1 million in pre-release orders. Is this really a big deal to the rest of the consumer market? You better believe it! Halo has become […]
September 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Consumer Trends & Forecasting, Global Strategy Development, Interactive Entertainment, Interactive Media
NBC Universal has announced they will end their relationship with Apple in the sale of TV shows through iTunes online. NBC is going to go with the alternative and lesser-known, Amazon.com’s Unbox. The article on Adweek.com referenced the strict pricing structure that Apple has set for the purchase and download of media.
What is this saying […]