April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
March 13th, 2008
Categories: Banner Ads, Consumer Marketing, Customer Analysis, Industry Analysis, Internet Security Services, Retail Marketing Strategy
With the technology we have developed there is more of your personal information floating around than you may realize. How many online forms have you filled out to get access to information, news, a free trial offer, special offers, or services that make our lives more convenient because we can now use a computer rather […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
September 20th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Marketing Plan Development, Media Planning and Buying, Multicultural Marketing Strategy, Product Marketing Development, Retail Marketing Strategy
For many Gamers September 25 has been a long away date that would not come soon enough. On Tuesday, September 25 Halo 3 comes out and there are already over $1 million in pre-release orders. Is this really a big deal to the rest of the consumer market? You better believe it! Halo has become […]
June 22nd, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Industry Analysis
Why would the number one car maker in the world be paranoid? Because they know what can happen when a company becomes complacent. Toyota has taken over GM as the #1 car maker in the world, things should be perfect at the company right?
The answer is no. Toyota is preparing for the future and in […]
June 19th, 2007
Categories: Consumer Trends & Forecasting, Customer Analysis, Online Marketing Analysis
Businessweek has an interesting graphic up taking a look at how web surfer behavior varies with age among several different groups.
Link: What People Are Doing and Who Participates In Web 2.0
June 7th, 2007
Categories: Customer Analysis, Online Marketing Analysis
From the article:
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions – compared to 60% last year.
While broadband subscriptions continued to increase across the country in […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]
May 4th, 2007
Categories: Consumer Trends & Forecasting, Creative, Customer Analysis, Industry Analysis, Membership Programs, Website Development
Someone found a very clever way to visually map internet site membership. My favorite? “Here be Anthropomorphic Dragons.” Fantastic!