April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]
March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
March 3rd, 2008
Categories: Brand Strategy Development, Competitive Analysis, Consumer Trends & Forecasting, Global Strategy Development, Marketing Plan Development
Many people try to focus on the current time as a new, ever changing business environment where innovation and technology are advancing so quickly that companies are constantly struggling to catch up. The truth is that throughout history, business has always been changing. This is not a new phenomenon.
Yes, the internet and all the […]
February 26th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Marketing, Marketing Plan Development, Product Marketing Development
It has been announced that Lipitor ads are being pulled by the maker Pfizer because of investigation into “misimpressions” in the advertising campaign. Pfizer made the decision to pull the ads but it isn’t likely to end there. House committee members have requested documentation relating to the campaign and could still render a final verdict […]
February 13th, 2008
Categories: Brand Management, Brand Strategy Development, Marketing Plan Development
We all know that all it takes to start an inferno is a spark. Where does that spark come from and how is it fed to keep growing?
There is a sense that every business and marketing executive is looking for with that one great idea that will shoot them over the moon and make life […]
December 14th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Interactive Media, Marketing Plan Development
Web 2.0 is intended to give users more control over what they do and what they see. Does this mean that companies loose control over what they put out? Not really. Some times things just get more attention than expected.
Take for example the situation with Mr. Splashy Pants. Not familiar? Mr. Splashy Pants is the […]
November 16th, 2007
Categories: Brand Management, Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Marketing Plan Development
It’s nothing new that marketers react to the latest consumer trends. The trouble as described in the Adage.com article Marketers, Seize the Opportunity to Help Heal Society’s Ills goes over the reason to take more consideration into how you react to a trend.
This continues along the lines of the reason companies must be Promise Centric […]
November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
October 26th, 2007
Categories: Brand Management, Brand Strategy Development, Global Strategy Development, Marketing Plan Development
Products can be duplicated and manufacturing processes can be replicated. This is the trend of almost every business, manufacturer, product and service in the world. Think of it like a large pharmaceutical company. You spend millions-and-millions of dollars and years-and-years of time developing a terrific new drug that will revolutionize medicine. You take out all […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]