November 17th, 2008
Categories: Brand Strategy Development, Customer Analysis, Growth & Diversification Strategy, Media Planning and Buying, Product Marketing Development
Over the last few months there have been a few national giveaways to “every American” but does it have an impact? First was the Steal a Base Steal a Taco promotion from Taco Bell during the World Series. The second was Voters get Free Coffee from Starbucks. And finally the promotion that could still fall […]
October 28th, 2008
Categories: Community Relations, Crisis Management, Growth & Diversification Strategy, Media Planning and Buying, Promotions, Retail Marketing Strategy, Uncategorized
Once again another nationwide promotion has come to be and everyone in the country, all 50 states, coast-to-coast, even Alaska and Hawaii, but not Puerto Rico; will receive a free crunchy taco from Taco Bell. Oh the joy in free tacos!
Taco Bell has managed a similar promotion as to that of Dr. Pepper for the […]
September 20th, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Customer Analysis, Global Strategy Development, Marketing Plan Development, Media Planning and Buying, Multicultural Marketing Strategy, Product Marketing Development, Retail Marketing Strategy
For many Gamers September 25 has been a long away date that would not come soon enough. On Tuesday, September 25 Halo 3 comes out and there are already over $1 million in pre-release orders. Is this really a big deal to the rest of the consumer market? You better believe it! Halo has become […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]
April 27th, 2007
Categories: Banner Ads, Consumer Marketing, Marketing Plan Development, Media Planning and Buying
Following the tragedy at Virginia Tech news sources bought up ad space on the main search sites and paid a high price. The goal was to attract internet surfers who were looking for information on the story and the news agencies wanted to make sure they brought in that traffic.
Is it right to market to […]
April 3rd, 2007
Categories: Banner Ads, Brand Strategy Development, Interactive Media, Interactive Product Demo, Internet Advertising, Media Planning and Buying
Microsoft is promoting their new office products with a major online push. They are focusing on online promotion rather than traditional media. They are able to include product demo’s that allow the users to interact with the new programs and see how they work for themselves.
Link: Microsoft Goes Online to Tout Office (via: Adweek.com)
March 14th, 2007
Categories: Art Direction, Brand Strategy Development, E-Learning, Flash Development, Illustration, Interactive Entertainment, Interactive Media, Media Gallery, Media Planning and Buying, Photo Gallery, Photography, Print Design, RSS Advertising, Uncategorized, Website Development
Check out these amazing designed websites, designed by using CSS.Â
http://www.smashingmagazine.com/2006/12/19/50-beautiful-css-based-web-designs-in-2006/
November 28th, 2006
Categories: Consumer Trends & Forecasting, Growth & Diversification Strategy, Media Planning and Buying, Video Development, Web Commercials, Web Commercials
"The BBC has an article reporting that a survey of 2,070 Britons revealed that online viewing is on the rise against television. From the article: 'Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result.' The […]
October 30th, 2006
Categories: Brand Management, Internet Advertising, Media Planning and Buying, Web Commercials, Web Commercials
From the Article: Think dove's "campaign for Real Beauty" generated a ton of buzz for relatively little expense? You haven't seen anything yet. With not a penny of paid media and in less than a month, "Dove Evolution," a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more […]
August 22nd, 2006
Categories: Media Planning and Buying, Video Development
From the article: Fox has released its “Full Throttle” platform which streams television shows over the internet.
We’ve been waiting for this since it was first announced in April (and further covered here).
It’s unclear exactly what shows will eventually be streamed (although we know some of them). The project is complicated by the fact that Fox […]