July 29th, 2008
Categories: Brand Strategy Development, Consumer Marketing, Industry Analysis, Public Relations Strategy
Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about or just a misleading statement […]
April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
April 4th, 2008
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Industry Analysis, Marketing Management, Marketing Plan Development
Taking a chance comes down to the battle between the brain and your guts. You can pull all the logic and facts together but the feeling that is in your gut could outweigh even the most convincing data. Marketing managers and the relating creative team want to base their ideas on their gut instincts but […]
March 25th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Competitive Analysis, Growth & Diversification Strategy, Industry Analysis, Marketing Plan Development
It’s not hard to say that the economy and has made the turn into a recession. The housing market was one of the beginners and other industries are feeling the same pains now. As a company in a recession what should you do? When the market turns sour many companies cut marketing budgets first, is […]
March 13th, 2008
Categories: Banner Ads, Consumer Marketing, Customer Analysis, Industry Analysis, Internet Security Services, Retail Marketing Strategy
With the technology we have developed there is more of your personal information floating around than you may realize. How many online forms have you filled out to get access to information, news, a free trial offer, special offers, or services that make our lives more convenient because we can now use a computer rather […]
February 26th, 2008
Categories: Brand Management, Brand Strategy Development, Consumer Marketing, Marketing Plan Development, Product Marketing Development
It has been announced that Lipitor ads are being pulled by the maker Pfizer because of investigation into “misimpressions” in the advertising campaign. Pfizer made the decision to pull the ads but it isn’t likely to end there. House committee members have requested documentation relating to the campaign and could still render a final verdict […]
February 21st, 2008
Categories: Brand Management, Creative, Internet Advertising, Marketing Management, Website Development
Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.
The purpose is to mine for […]
January 14th, 2008
Categories: Brand Management, Brand Strategy Development, Budget Planning, Consumer Trends & Forecasting, Internet Marketing, Website Development
If you have not already set aside a budget for digital marketing you are falling behind. Companies must now include digital media into their marketing budgets. Digital is a medium that is established and can provide the clearest results and consumer information.
Digital marketing must not be treated as a sideshow to your brand strategy, it […]
January 3rd, 2008
Categories: Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Trademark Development
When a company starts they need to decide what to call themselves. Fill out the tax forms and officially state the name of the organizations and there you go. There are a lot of good names that we have come to know and each one can instantly bring up an impression that we have. Coca-Cola, […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]