April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
July 24th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Consumer Trends & Forecasting, Integrated Marketing, Marketing Management, Marketing Plan Development
In a recent Adage.com article they review how a number of companies are making the mistake to go after the “multi” marketing approach.
“Multi” is one of the most dangerous words in the dictionary. Multimedia, multiplatform, multifunction, multichannel, multidigital, multifaceted. Whenever you hear the word “multi,” you can be pretty sure it’s a sign of trouble. […]
June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
June 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Budget Planning, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, Integrated Marketing, Interactive Media, Internet Marketing, Marketing Plan Development, Media Planning and Buying, Media Production, Media Relations
There is an interesting article on AdAge.com that goes over the benefits and risks involved in using User-Generated Content in advertising campaigns. The idea is one that has been in progress for some time but it hasn’t been grasped by many companies as a viable mainstream media channel. AdAge discusses how important it is to […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]
March 12th, 2007
Categories: Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Direct Marketing, Integrated Marketing, Product Marketing Development, Promotions
More than a dozen states are considering do-not-mail lists. If passed, residents from Hawaii to Colorado, Maryland to New York and Texas to Washington state will be able to sign up for a list and be free of “junk mail” forever. If there’s a glimmer of hope for the purveyors of old-school direct mail, it’s […]