A Creative Communications Agency

A 2-man British production company, Devoid of Yesterday, produced the Hurricane video for an indie oriented band that goes by the name of Athlete. The video employs a combination of video and motion graphics to achieve the ‘indie look’.
The video was one of those short notice, tight deadline adrenaline-charged jobs that we all get dumped […]

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In a previous post I wrote about my 10 favorite fonts from an advertising career spanning 29 years. Well! It seems SmashingMagazine.com has a similar idea about beautiful fonts—They have posted 80 beautiful typefaces on their site.
They have done a good job. How many more reasons do you need to start using beautiful, professional type […]

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Over an advertising career spanning 29 years there are still 10 favorite fonts I always return to. These fonts have remained fresh for as long as I can remember—Whether used for classical or modern typesetting styles. The beauty of fonts is that you can use the same font for different clients and they can look […]

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When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]

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Well, it turns out the Helvetica documentary WAS coming to Charlotte - for one screening. I was there last night and was pleasantly surprised that it didn’t devolve into History of Typography 101.
Chock full of example after example of Helvetica used in the everyday things we take for granted, it was both an entertaining […]

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Decades ago, the Benton & Bowles agency insisted “It’s not creative unless it sells.” Now, several senior industry leaders are reworking that maxim to assert that it won’t sell unless it’s creative.
Creativity as the pathway to consumer persuasion — and profitability — was a major theme here yesterday at the opening general session of […]

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The advent of high-definition digital cameras like the Panavision Genesis is giving film directors an opportunity to change the way movies are made. Opinions differ on whether this is a good change or bad, but ultimately it offers everyone an opportunity to experiment more. Read more on Variety.com:
New cameras have actors reloading

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Director Alfonso Cuaron takes a creative stab at the long-shot format in Children of Men. In two notable scenes in which he wanted an unbroken “documentary style” sequence, he pulled off the impossible by shooting a car interior and a street/explosion scene with no cuts. He used an elaborate rig for the car and more […]

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Saatchi & Saatchi New York have put together 3 innovative and gorgeous tv spots for JC Penney’s, using Saatchi CEO Kevin Roberts’ notion of Lovemarks, which is intended to create an emotional bond between the customer and the company. The spots are entertaining and intriguing, but will they make customers flock to their local Penney’s […]

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This is a Beautiful flash portfolio by Peter Jaworsky. �
The Hejz, design portfolio of Warsaw based artist and designer Peter Jaworowski.
Link: http://www.hejz.com/main.html

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