September 6th, 2007
Categories: Brand Strategy Development, Broadcast Development, Consumer Trends & Forecasting, Global Strategy Development, Interactive Entertainment, Interactive Media
NBC Universal has announced they will end their relationship with Apple in the sale of TV shows through iTunes online. NBC is going to go with the alternative and lesser-known, Amazon.com’s Unbox. The article on Adweek.com referenced the strict pricing structure that Apple has set for the purchase and download of media.
What is this saying […]
June 7th, 2007
Categories: Brand Strategy Development, Broadcast Development, Creative, Video Development, Web Commercials
Skoda positions their brand as “Manufacturer of Happy Drivers.” To that end, they have partnered with Fallon London to create a series of spots so endearing that the viewer has instant rapport with the brand as the friendly, bashful, soft-spoken buddy. There is no need to emphasize how quickly the car can accelerate from 0 […]
March 19th, 2007
Categories: Art Direction, Brand Management, Broadcast Development, Creative, Video Development, Web Commercials
Saatchi & Saatchi New York have put together 3 innovative and gorgeous tv spots for JC Penney’s, using Saatchi CEO Kevin Roberts’ notion of Lovemarks, which is intended to create an emotional bond between the customer and the company. The spots are entertaining and intriguing, but will they make customers flock to their local Penney’s […]
March 9th, 2007
Categories: 3D Programs, Art Direction, Banner Ads, Broadcast Development, Creative, Flash Development, Illustration, Interactive Entertainment, Interactive Media, Interactive Product Demo, Photo Gallery, Photography, Product Introductions, Video Development, Web Commercials, Web Commercials, Website Development
Nice motion graphics. I found these links in Computer Arts magazine.
hue visualab is a broadcast design, animation & effects studio that provides complete creative solutions. Specialising in live action compositing; …
- Click on Enter Site, then huevisualab showreel 2006 under the image.
http://www.huevisualab.com/
- Click on Reel in the orange square
http://www.stardust.tv/
July 26th, 2006
Categories: Broadcast Development, Media Planning and Buying
Once you've experienced the wonder of TiVo, it can be almost painful to watch live TV. One of the biggest reasons is commercials. With a DVR, it is a trivial matter to fast-forward through them to arrive at what you really want to watch. Both broadcasters and advertisers caught on to this fact quickly, and […]