June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
March 12th, 2007
Categories: Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Direct Marketing, Integrated Marketing, Product Marketing Development, Promotions
More than a dozen states are considering do-not-mail lists. If passed, residents from Hawaii to Colorado, Maryland to New York and Texas to Washington state will be able to sign up for a list and be free of “junk mail” forever. If there’s a glimmer of hope for the purveyors of old-school direct mail, it’s […]