January 3rd, 2008
Categories: Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Trademark Development
When a company starts they need to decide what to call themselves. Fill out the tax forms and officially state the name of the organizations and there you go. There are a lot of good names that we have come to know and each one can instantly bring up an impression that we have. Coca-Cola, […]
July 27th, 2006
Categories: Brand Management, Trademark Development
Excellent commentary on some of the best logo redesigns this year and information on how each logo has changed throughout the years.
Link: Best Logo Redesigns of 2006
May 30th, 2006
Categories: Art Direction, Brand Strategy Development, Trademark Development, Unique Promise of Leadership
If you are a consumer, or a marketer, or a CEO of a company looking for branding, you should be interested in logos. Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. The quality of a logo can tell the consumer how much their image (and […]