A Creative Communications Agency

April 23rd, 2008

Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development

3 Ways RSS Feeds Keep Your Inbox Clean

Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]

September 20th, 2007

Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development

Is a website really worth the investment? Only if you are building a legend.

The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]

April 5th, 2007

Categories: Blog Management, Brand Management, Internet Marketing, Online Marketing Analysis, Search Engine Optimization

Advertisers on Advertising

BusinessWeek Online has a tremendous new article on the The Future of Marketing. They polled the team of advertising and branding luminaries recently gathered to judge the Effie Awards on 12 questions ranging from ‘Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?’ to […]

December 5th, 2006

Categories: Blog Management, Internet Marketing, Search Engine Optimization, Website Development

URLs Matter in Social Bookmarking

Pronet has an interesting look at the impact of Search Engine Friendly URLs in social bookmarking sites such as del.icio.us. Of course this is also very helpful for SEO efforts…
Most people don ’t think URLs play an important role in social bookmarking but they do. One of the most important factors to maximizing your exposure […]

July 26th, 2006

Categories: Blog Management

Technorati turns 3, rolls out a major update

 Technorati has launched a new site with some interesting new features - notably the Discover application aimed squarely at Techmeme. The redeign is a definate improvement and is heralded in with a blog posting by CEO and co-founder Dave Sifry .
Three years ago this month, Technorati was officially incorporated and became a “real” company, […]

July 18th, 2006

Categories: Blog Management, Website Development

What Brings Users to Blogs?

 Why are collaborative news, commenting and blogging sites such as Newsvine, Slashdot and Global Voices attracting users and visitors? Who are these folks? What do they want from their interactions?
According to a just-released survey by Hsing Wei from Harvard University’s Kennedy School of Government, they are (among many, many other things):

very active in their use […]

July 18th, 2006

Categories: Blog Management

Blog Management

Blog Management

June 19th, 2006

Categories: Blog Management

Why business blogs are important

More and more companies are entering the world of blogging, but why do they do it - what are the benefits?
The internet is evolving, and so is the blogging phenomenon. Today we don’t only see the well-known personal weblogs, the blogging community has evolved to be a more topic-based system. When we look around, […]