April 23rd, 2008
Categories: Blog Management, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Mail Marketing, Forum, Integrated Marketing, Interactive Media, Internet Advertising, Website Development
Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign up for RSS feeds. RSS […]
February 21st, 2008
Categories: Brand Management, Creative, Internet Advertising, Marketing Management, Website Development
Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.
The purpose is to mine for […]
September 20th, 2007
Categories: Blog Management, Brand Management, Brand Strategy Development, Business Marketing, Consumer Marketing, Consumer Trends & Forecasting, Customer Analysis, E-Commerce Marketing, Global Strategy Development, Growth & Diversification Strategy, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Marketing Plan Development, Product Marketing Development, Retail Marketing Strategy, Web Commercials, Website Development
The Dom Cathedral, located in the heart of Cologne Germany, is the largest Gothic Cathedral in Europe, as well as a UNESCO World Heritage Site, an organization who describes it as an “exceptional work of human creative genius”. The construction of the cathedral began in 1228 and was completed in 1880.
The Cathedral took 632 […]
June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
May 25th, 2007
Categories: Internet Advertising, Internet Marketing
Paul Kedrosky points to an interesting article on the WSJ looking at Advertising’s Brave New World.
One of the most interesting items in the piece was this chart, showing U.S. Online Ad Spending by Format:
Link: Advertising’s Brave New World (via Infectious Greed)
While paid search maintains a huge lead in overall ad spend, Rich Media/Video has grown […]
April 3rd, 2007
Categories: Banner Ads, Brand Strategy Development, Interactive Media, Interactive Product Demo, Internet Advertising, Media Planning and Buying
Microsoft is promoting their new office products with a major online push. They are focusing on online promotion rather than traditional media. They are able to include product demo’s that allow the users to interact with the new programs and see how they work for themselves.
Link: Microsoft Goes Online to Tout Office (via: Adweek.com)
March 29th, 2007
Categories: Brand Management, Internet Advertising, Online Marketing Analysis
Ars has a fascinating look at Disneys web presence. From the feed:
Who needs YouTube? Disney’s VP of Technology runs down the numbers on Disney’s new web site, and they are staggering: 25 million unique users a month, 100 million videos shown a week, 1 billion pages served every thirty days.
Link: Mickey Mouse’s New […]
March 21st, 2007
Categories: Internet Advertising, Online Marketing Analysis
Historically Google has focused on Cost-per-Click (CPC) advertising, or rather, ads that require payment for each click. A web surfer sees a Google Ad, clicks the link, is delivered to a webpage specified by the advertiser and is charged by Google for delivering the traffic. Advertisers like this model because they only pay for relatively […]
January 11th, 2007
Categories: Brand Strategy Development, Internet Advertising, Online Marketing Analysis, Video Development, Web Commercials
With Google controlling over 55% of the online video market (through both Google Video and YouTube) competitors are struggling to find a new and profitable way to stay in the game. C|Net has an interesting article up taking a look at several sites that looked like promising YouTube rivals not too long ago and their […]
December 5th, 2006
Categories: Internet Advertising, Mobile Marketing, Online Marketing Analysis, Search Engine Optimization
Ask has just taken the top spot as the net's best local search service with the launch of Ask City. The mapping system has the ease of use of Google Maps along with several new features such as snapshots and route marking. Ask City also integrates data from CitySearch so there is a wealth of […]