August 12th, 2008
Categories: Brand Management, Brand Strategy Development, Competitive Analysis, Growth & Diversification Strategy, Online Marketing Analysis, Search Engine Optimization, Website Development
Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]
November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
August 15th, 2007
Categories: Consumer Trends & Forecasting, Internet Marketing, Online Marketing Analysis, Search Engine Optimization, Web Analytics
ArsTechnica has a quick overview of the Online Publishers Association and Nielsen/NetRatings Internet Activity Index Study (IAI) and the results are right on target. As we’ve been telling our clients for years, content is now king - and not just any content. More and more surfers are spending more and more of their time reading […]
June 19th, 2007
Categories: Consumer Trends & Forecasting, Customer Analysis, Online Marketing Analysis
Businessweek has an interesting graphic up taking a look at how web surfer behavior varies with age among several different groups.
Link: What People Are Doing and Who Participates In Web 2.0
June 7th, 2007
Categories: Art Direction, Brand Management, Consumer Marketing, Consumer Trends & Forecasting, Creative, Direct Marketing, Industry Analysis, Integrated Marketing, Internet Advertising, Internet Marketing, Online Marketing Analysis, Website Development
When it comes to copywriting for advertising content, there are two different types. Ad Agency writing and writing for the web.
So what is Ad Agency copywriting?
It’s about selling brand image with a smart headline combined with short, well crafted body copy that drops a few ‘why you need the product’ benefits. What the copy implies […]
June 7th, 2007
Categories: Customer Analysis, Online Marketing Analysis
From the article:
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions – compared to 60% last year.
While broadband subscriptions continued to increase across the country in […]
May 18th, 2007
Categories: Brand Strategy Development, Consumer Marketing, Customer Analysis, Global Strategy Development, Integrated Marketing, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Product Introductions, Product Marketing Development
AdAge has posted an article about research done on the online buzz marketing and where it comes from. The answer, big campaigns. The article references studies done by two Neilson c.o properties and how the most talked about items on the web are from companies who put the time and resources behind the launch.
“What we […]
April 5th, 2007
Categories: Blog Management, Brand Management, Internet Marketing, Online Marketing Analysis, Search Engine Optimization
BusinessWeek Online has a tremendous new article on the The Future of Marketing. They polled the team of advertising and branding luminaries recently gathered to judge the Effie Awards on 12 questions ranging from ‘Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?’ to […]
March 29th, 2007
Categories: Brand Management, Internet Advertising, Online Marketing Analysis
Ars has a fascinating look at Disneys web presence. From the feed:
Who needs YouTube? Disney’s VP of Technology runs down the numbers on Disney’s new web site, and they are staggering: 25 million unique users a month, 100 million videos shown a week, 1 billion pages served every thirty days.
Link: Mickey Mouse’s New […]
March 21st, 2007
Categories: Internet Advertising, Online Marketing Analysis
Historically Google has focused on Cost-per-Click (CPC) advertising, or rather, ads that require payment for each click. A web surfer sees a Google Ad, clicks the link, is delivered to a webpage specified by the advertiser and is charged by Google for delivering the traffic. Advertisers like this model because they only pay for relatively […]