A Creative Communications Agency

Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms?
Google runs the show right now for web searches and is devoted […]

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ArsTechnica has a quick overview of the Online Publishers Association and Nielsen/NetRatings Internet Activity Index Study (IAI)  and the results are right on target. As we’ve been telling our clients for years, content is now king - and not just any content. More and more surfers are spending more and more of their time reading […]

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BusinessWeek Online has a tremendous new article on the The Future of Marketing. They polled the team of advertising and branding luminaries recently gathered to judge the Effie Awards on 12 questions ranging from ‘Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?’ to […]

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Ask has just taken the top spot as the net's best local search service with the launch of Ask City. The mapping system has the ease of use of Google Maps along with several new features such as snapshots and route marking. Ask City also integrates data from CitySearch so there is a wealth of […]

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You may have heard about all 'controversy ' stirred up by the de-indexing of Talk.Origins by Google this first week of December 2006. Well Matt Cutts has posted a blog article detailing the inside view from Google's perspective. An interesting read and one worth your time.
Link: How Google handles hacked sites

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Pronet has an interesting look at the impact of Search Engine Friendly URLs in social bookmarking sites such as del.icio.us. Of course this is also very helpful for SEO efforts…
Most people don ’t think URLs play an important role in social bookmarking but they do. One of the most important factors to maximizing your exposure […]

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From the article: "Google is making it easier for webmasters to make sure their articles get on Google News with their newly-announced Sitemaps for Google News tool. Sitemaps for Google News is an XML-based, open source protocol that is supposed to […]

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TechCrunch is reporting on act of collaboration between Google, Yahoo and Microsoft. On the evening of November 15th, the three major search engines reported an agreement to use the same sitemap protocol, vastly simplifying the process of letting all three search systems know of site updates and changes. The protocol based at Sitemaps.org includes instruction […]

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TechCrunch has an interesting look at Like.com - a visual image search engine that uses both text and images to return results. Images are compared using a 10,000 variable array in order to determine similarity, and users reactions to the presented images provide feedback that allows the system to improve accuracy. 
Link: Like.com Is […]

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The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass.
Link: Yahoo SEO Techniques […]

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