November 2nd, 2007
Categories: Brand Strategy Development, Consumer Trends & Forecasting, Growth & Diversification Strategy, Internet Marketing, Marketing Plan Development, Online Marketing Analysis, Web Analytics, Website Development
In a recent article on Adage.com titled Google and MySpace Combine Forces to Take on Facebook they discuss the latest partnership between two great forces on the web to take on another. As we all know the competition level on the web is among the most competitive industries around.
The article goes into detail about how […]
August 15th, 2007
Categories: Consumer Trends & Forecasting, Internet Marketing, Online Marketing Analysis, Search Engine Optimization, Web Analytics
ArsTechnica has a quick overview of the Online Publishers Association and Nielsen/NetRatings Internet Activity Index Study (IAI) and the results are right on target. As we’ve been telling our clients for years, content is now king - and not just any content. More and more surfers are spending more and more of their time reading […]
April 3rd, 2007
Categories: Web Analytics
Compete has added time/attention statistics to their site reporting parameters, giving insight beyond the normal ‘page view’ wall. By tracking time spent on a page site owners get a much more in depth understanding of how users view their sites. Of course this information is available in much more depth in ECMS’s Web Analytics and […]
March 6th, 2007
Categories: Business Marketing, Marketing Plan Development, Web Analytics, Website Development
This is from Smiley Cats Web Design Blog:
How many times has a client or stakeholder told you that it takes too many clicks to get to a page? Or that they heard that users give up after 3 clicks?
Free Usability Advice has a handy article about this long-standing myth.
I love the idea of calling something […]
December 5th, 2006
Categories: Web Analytics
With more than 100,000 Diggers now registered MLIR takes a look at the Demographics of Digg. Where are they from? What browsers do they use? What language do they speak?
Link: The Demographics of Digg
November 22nd, 2006
Categories: Internet Marketing, Search Engine Optimization, Web Analytics, Website Development
From the article: "Google is making it easier for webmasters to make sure their articles get on Google News with their newly-announced Sitemaps for Google News tool. Sitemaps for Google News is an XML-based, open source protocol that is supposed to […]
November 9th, 2006
Categories: Customer Analysis, E-Commerce Marketing, Web Analytics
Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai, commissioned through JupiterResearch, that examines consumer reaction to a online shopping experience
Link: Akamai […]
October 30th, 2006
Categories: Internet Marketing, Search Engine Optimization, Web Analytics
The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass.
Link: Yahoo SEO Techniques […]
October 30th, 2006
Categories: Consumer Trends & Forecasting, Online Marketing Analysis, Search Engine Optimization, Web Analytics, Website Development
A couple of the year's most-anticipated releases — new versions of Internet Explorer and Firefox — arrive within a week of one another. So which one is best? Wired Magazine finds out.
Link: A Tale of Two Web Browsers (Via Digg )
October 11th, 2006
Categories: Consumer Trends & Forecasting, Internet Marketing, Web Analytics, Website Development
New browser usage statistics are out for September, and they're showing some interesting changes in browser market share. Internet Explorer, which has been the market share king for many years now, has been falling steadily since the launch of Firefox 1.0 and has now reached its lowest point in over two years at 82.10 percent.
Link: […]