A Creative Communications Agency

In the latest battle of technology and formats Sony Blue-Ray has won the battle against Toshiba HD DVD. This is just another in a long line of battles that consumers, industries and the market has had to decide between two options but room for only one winner. Just look back to the 70’s for the […]

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The first month of the new year is nearly at an end. Statistics show that New Year Resolutions rarely last more than a few weeks until they are forgotten or replaced by some more important thing that must be taken care of.
Companies spend months at the end of each year, developing a plan of action […]

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In a recent adage.com article, Leno, Conan will return, but will viewers? they explain that the NBC late night talk shows will be returning to air in January. The writers strike may not seem to be affecting the average persons life but there have been large impacts on the shows that we love to watch.
Since […]

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Recently, ECMS Worldwide had a client complain that we were sending direct mail campaigns to one of their dealers with their company name constantly spelled wrong. Part of the dealer’s company name consisted of the word Tindell’s, which was always appearing as Tindillis. The problem being the apostrophe in Tindell’s was constantly rendering as an […]

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A recent article in Businessweek covered professional video production and web distribution. While some sites such as Youtube.com are a haven for amateur producers, the advertising dollars follow the professionally produced pieces ($7 versus $60 per 1000 views). The web will still be a great place for budding videomakers to get their start, but only […]

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Adage.com has posted an article explaining how companies should think category first and brand second. The article references the change in business and revenue for Kodak. The Kodak brand has taken a hit in the 21st century and the article states that the most important thing is to focus on category over brand. I have […]

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It is important for you that our agency consists of people with different expertise and experience. Creative communication in today’s marketplace is about coordination and consistency in content. It is taking the traditional values of communication and embracing these values into the new form of technology. So for you to be successful we cannot forget […]

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In a recent Adage.com article they review the new Deloitte study that shows in-store marketing is the fastest growing medium in the industry. Yes, in-store not the internet. Many companies use internet marketing already and as happens in many situations it has become a regular part of a creative campaign. So while it is still […]

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We are organized with seven creative units. Each of these creative units has a list of creative tools. These tools help communicate the leadership image for your organization. We believe that creative communication is about one perfect message supported with many creative avenues.
Our creative units include:

Creative Design
Brand Management
Interactive Development
Internet Intelligence
Public Relations
Sports Marketing
Client Service

Our […]

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Continual product innovation should be one of the first things that come to mind when thinking of Apple and the i-Technology. Apple has once again announced a new line of revised, redesigned, updated, improved…(include any other term for making something better) iPod. Along with cutting the price of the iPhone.
What will we see in the […]

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