April 27th, 2007
Categories: Banner Ads, Consumer Marketing, Marketing Plan Development, Media Planning and Buying
Following the tragedy at Virginia Tech news sources bought up ad space on the main search sites and paid a high price. The goal was to attract internet surfers who were looking for information on the story and the news agencies wanted to make sure they brought in that traffic.
Is it right to market to disasters and tragedies?
Link: <Buying Clicks To A Tragedy> (via BusinessWeek.com)
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