July 26th, 2006
Categories: Brand Management, Creative
In an effort to remain relevant, venerable board game Monopoly has been given an electronic European makeover. Capitalist robber barons in the UK will now have the option of making a cashless fortune thanks to a new version of the game that features an electronic card from Visa instead of paper money.
Link: In-game advertising comes to Monopoly (Via Ars Technica )
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