A Creative Communications Agency

Speculation is still flying the week before the iPhone is set to release over whether it will be the earth-shaking hit that it’s expected to be, or whether it will flop like a sea lion on a rock. The arguments for the flop include such logical arguments as “all the other convergence devices were failures, this one will be, too.”
Ads show the device quickly being manipulated to do this and that, turn it sideways, drag the finger, click a button, and then - ring, ring - you get a phone call in the middle of your web page. The price is way beyond anything I’d consider paying for a cell phone or a PDA. The service provider is at the bottom of my list of favorite service providers. I already have a cell phone and an iPod and a Mac and never do I use all at once. But… I WANT ONE. None of it matters, because it’s exclusive, it’s cool, it’s new, it’s exciting. I’m going to side against the naysayers on this one - branding wins.

Jonah Bloom in favor: Why the iPhone Will Be a Big Success

Al Ries opposed: Why the iPhone Will Fail