A Creative Communications Agency

Now marketers can put their marketing brief online to mine ideas from all corners of the earth. Just go to www.bootb.com, the brain child of a French based company. The website appears to work as an an auction site for creative ideas, much the same way eBay does for products.

The purpose is to mine for new ideas from any person or organization willing to step forward.

So far, according to an article from Adage, marketers that have posted idea requests are Auchan, a French-based supermarket chain with stores through Europe, China and Russia; Ferrero, the Italy-based chocolate company; Lego Holdings, the Denmark toy company; and Peugeot

This is just another trend marketers are taking in a desperate attempt to find new solutions to their marketing problems, and its moving away from the traditional ad agencies.

Credit: Article reported from Adage by Martin Lindstrom…Online “Pitch Engine” Connects Marketers and Creatives.