http://blog.ecmsworldwide.com/blog ECMS Worldwide Wed, 17 Sep 2008 20:23:25 +0000 http://backend.userland.com/rss092 en Make me laugh funny man. Tell me why I should buy from you. The exercise of creating marketing that captures the attention of the audience and creates a boost to buying habits is not that easy. Entertainment is delightful and helps us pass the time. People find different things entertaining and ... http://blog.ecmsworldwide.com/blog/uncategorized/entertaining-or-engaging-marketing/ I just started noticing that the corporate giant is going through a name change and am not sure why. Wal-Mart was the beginning, from what I remember, and then they decided to drop the - and add a *. That's nice, it gives more style to the name. Now I am ... http://blog.ecmsworldwide.com/blog/uncategorized/wal-mart-to-walmart-to-walmart-playing-the-name-game/ Like any company in the 21st century you probably have your website all spiffy and ready to turn your enterprise into the greatest thing since someone sliced a loaf of bread. But, how do you get yourself ranked in Google and for what terms? Google runs the show right now for ... http://blog.ecmsworldwide.com/blog/brand-management/how-to-get-ranked-and-what-for-seo/ Gas is getting expensive, we know. Car/truck companies are trying to make the best out of a bad situation and have been recently running advertisements where they boast about how far you can drive on a tank of gas with their larger size vehicles. Is this something to boast about ... http://blog.ecmsworldwide.com/blog/brand-management/industry-analysis/miles-per-fill-up-creative-strategy-or-misleading-statement/ Well, it has been a while since there was a major complaint about an ad so here is the latest creation that has twisted the stick in the butts of certain groups. Verizon Wireless has a new ad out for their LG Dare phone (watch it here) that shows a young ... http://blog.ecmsworldwide.com/blog/uncategorized/another-group-complains-about-an-ad-verizon-dare/ The networks are finding ways to deliver more promotional content during their broadcasts, have you seen it? You probably have if you watch MTV, TBS, Discovery or the big networks in the last six months. They are finding ways to beat TiVo and DVR's so promotional content makes it through ... http://blog.ecmsworldwide.com/blog/uncategorized/have-you-seen-the-changes-in-tv/ You need to learn something from your marketing. That's all that needs to be said, really. What are you marketing for if you don't learn from each piece you are creating? The technology that is available today allows you to track, observe and review almost every aspect of the sales ... http://blog.ecmsworldwide.com/blog/uncategorized/is-your-marketing-evolving-or-just-existing/ Everyone has an iPhone, right? Everyone connects to the web through their Blackberry, don't they? We need to have a mobile marketing plan to stay in touch with our customers, don't we? You need to do a little research into this to find out for sure. It won't take much ... http://blog.ecmsworldwide.com/blog/uncategorized/is-your-market-using-the-latest-technology/ Are you cutting back on your marketing expenses? If so think of how you can get the most for the money you are willing to spend. One way is to work with a partner. Don't haul the load yourself get some helpers and the job will be easier and you ... http://blog.ecmsworldwide.com/blog/uncategorized/co-branding-working-together-to-do-more/ Many of us are sick of receiving junk emails that clutter up or Inbox every day, BUT sometimes there is information that we want to receive from valued sources. How do you keep your email clean but still receive the latest industry news or headlines that concern you? You sign ... http://blog.ecmsworldwide.com/blog/interactive-media/3-ways-rss-feeds-keep-your-inbox-clean/