November 9th, 2006
Categories: Customer Analysis, E-Commerce Marketing, Web Analytics
Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai, commissioned through JupiterResearch, that examines consumer reaction to a online shopping experience
Link: Akamai and JupiterResearch Identify '4 Seconds' as the NewThreshold of Acceptability for Retail Web Page Response Times (Via Digg )
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