A Creative Communications Agency

Make me laugh funny man. Tell me why I should buy from you. The exercise of creating marketing that captures the attention of the audience and creates a boost to buying habits is not that easy.

Entertainment is delightful and helps us pass the time. People find different things entertaining and remember different parts of an episode. How often have you seen a commercial that was really funny but you don’t know what it was for. Even if you can recall the logo that was slapped on the end you may have though of why are they related? Someone famous in the ad world once said something along the lines of - “don’t tell me my ads were entertaining, tell me there were effective.” That was from David Olgivy. He was right; it isn’t just about being funny or entertaining, people need to remember your ad and be compelled to make a purchase or other directed action. That is where the engagement comes in.

Engaging marketing gets the audience to take action.  It is something that is easier to measure now and becoming an element that all media’s are trying to incorporate. Whether it’s banner ads that get clicks online or an outdoor piece that can recognize a person looking at the ad; we all want to know if it was seen and then if action was taken.

So where do we end up? Well if you want to be entertaining you need to know what your in for-possiblity for creating something that is memorable to the audience but not creating the action you wanted. Or if you want to be engaging the information may need to be in a fact-forward format-the data and information is most important. Not necessarily memorable as a “wassup” campaign but it gets the job done, consumers are taking action.